Rubén Hernández

Rubén is a leading authority in Anti-Money Laundering (AML), Corporate Law, and Tax Compliance. His extensive track record has established him as an essential advisor for key players across the real estate, healthcare, and financial sectors.

His true strength lies in untangling the complexities of the Mexican legal and tax systems. By turning bureaucratic roadblocks into clear, actionable strategies, he has earned the trust of international investors who need effective solutions to safeguard their operations and navigate regulatory challenges with confidence.

In the professional arena, Rubén has served as Compliance Officer for a SOFOM and as a partner in firms specializing in wealth planning and Anti-Money Laundering (AML), including HSV Grupo Jurídico and Grupo Cauri. He is also recognized for his contribution to the development of new talent as a university professor in auditing and for his leadership in various commissions focused on AML and international tax within Professional Accounting Associations.

Rubén believes that strategic planning, institutionalized processes, and constant reinvention are the pillars that allow Mexican companies not only to survive but to thrive in an increasingly competitive global market. Beyond his passion for reading and personal growth, he leads AI-driven initiatives designed to help today’s executives transform complex challenges into strategic opportunities.

Today, his core statement is:

"AI will automate millions of tasks; the leaders who master it will reforge the future."

Practice Areas

His practice focuses on Anti-Money Laundering (AML) advisory, Corporate Law, and Tax Consulting, primarily serving the real estate sector.

In the field of Anti-Money Laundering, Rubén is among a select group of professionals in Mexico holding dual certifications: one from the Mexican Institute of Public Accountants (IMCP) for "Vulnerable Activities" (Anti-Money Laundering Law) and another from the National Banking and Securities Commission (CNBV) for the financial sector.

Since 2015, he has dedicated himself to the study, advisory, and compliance of AML laws across various sectors, including automotive, real estate development, brokerage, lending, fine arts, professional services, public faith (Notaries and Public Brokers), and leasing. In 2016, he managed the very first AML verification visit in the state of Jalisco—the 23rd historically in Mexico—conducted by the then newly-formed Central Administration of Vulnerable Activities of the SAT. By 2019, he earned the IMCP's 32nd professional certification in AML. Since then, his compliance consultancy has spanned multiple industries, reviewing over 5,000 high-risk transactions, filing more than 4,000 reports to the Financial Intelligence Unit (UIF), and representing clients in dozens of compliance audits by federal authorities.

In 2020, Rubén achieved his CNBV certification in Anti-Money Laundering on his first attempt. This credential authorizes him to perform annual audits for financial institutions, including SOFOMs, SOFIPOs, SOCAPs, Credit Unions, Currency Exchange Centers, Brokerage Houses, and Fintech firms. Since 2022, he has served as the Compliance Officer for a prominent SOFOM catering to real estate developers, currently transitioning into a full-service commercial bank.

In Corporate Law, Rubén has spearheaded major projects for both domestic clients and international investment groups, specializing in high-stakes strategic operations. His expertise includes the formation and structuring of commercial entities, mergers and acquisitions (M&A), debt-to-equity swaps, and the capitalization of intangible assets. He also directs ordinary and extraordinary shareholder and board meetings, manages liquidation and dissolution processes, and leads the negotiation and drafting of contracts for public and private tenders in the infrastructure and construction sectors.

Furthermore, he possesses extensive experience in the legal protection of intellectual and industrial property through trademark registration and valuation. His track record has established him as a key advisor in complex corporate matters, delivering value through innovative, efficient, and tailored legal solutions.

In the Tax arena, Rubén has an outstanding history of managing complex, high-value matters for national and international clients. His experience covers specialized industries such as real estate, hospitality, finance, export-oriented agriculture, authorized charities, and condominium regimes. His professional practice centers on strategic consulting for the timely and efficient fulfillment of tax obligations in high-profile operations, as well as the comprehensive structuring of large-scale investment projects. He possesses deep technical mastery of Income Tax (ISR), Value Added Tax (IVA), and the Federal Tax Code (CFF).

International clients find in Rubén a highly skilled advisor with a result-oriented strategic vision and a sharp business focus, providing bespoke solutions for the safe and efficient expansion of their operations in Mexico. His counsel includes the implementation and management of diverse legal instruments—such as trusts (fideicomisos), co-ownership schemes, and joint ventures—where he offers extensive experience regarding their execution and tax implications. Rubén provides an integrated vision that combines legal certainty, tax optimization, and exceptional personalized attention, facilitating the successful development of his clients' investments and business ventures.

Academic and Professional Activities

Rubén is the founding partner of HSV Grupo Jurídico, where he directs and coordinates the firm's specialized practice in Anti-Money Laundering (AML) and consultancy for Multi-Purpose Financial Societies (SOFOMs). Leveraging his extensive financial expertise, he is also a founding partner of an institution dedicated primarily to providing financing solutions for the real estate development sector, standing out for his innovative approach and ability to generate added value for strategic real estate projects. Additionally, he is an active partner at Grupo Cauri, serving as head of the AML, Tax Advisory, and Accounting divisions, offering specialized guidance and comprehensive financial, fiscal, and regulatory solutions. Rubén is distinguished by his commitment to high ethical standards, advising diverse companies and institutions on regulatory compliance and the implementation of corporate best practices.

He serves as a university professor at Universidad Vizcaya de las Américas, teaching Auditing I, II, and III. Furthermore, he has participated as a keynote speaker on specialized AML topics and has served as a presiding judge for student projects during various institutional events.

Rubén has been actively involved in the dissemination of professional knowledge, serving as Chairman of both the International Tax Commission and the Anti-Money Laundering Commission at the College of Public Accountants of Puerto Vallarta. He has also been a long-standing member of the Board of Directors for the same institution.

Additionally, he has been a featured speaker on tax and AML matters in various forums, including the College of Public Accountants Costa Vallarta, A.C., and Universidad Vizcaya de las Américas. He is also a frequent contributor to local media, sharing expert insights on fiscal and tax issues via local radio and television broadcasts.

Value Proposition

• Deep Technical Knowledge: Expert in laws, regulations, and best practices regarding AML, Corporate Law, and Taxation.

• Hands-on Experience: A proven track record of advising companies across diverse sectors and scales.

• Strategic Focus: Results-oriented, bespoke solutions tailored to the specific needs of every client.

• Commitment to Excellence: Unwavering ethical standards and high-quality service for both himself and his team.

• Business Acumen: A profound understanding of the unique needs and challenges facing businesses in Mexico.

• Vertical Integration: Comprehensive support ranging from accounting records to international tax planning.

Rubén’s objective is to serve as a strategic ally for companies looking to navigate Mexican business regulations, safeguard their assets, and optimize their fiscal performance.

Professional Affiliations

• Colegio de Contadores Públicos Costa Vallarta, AC.

• Colegio de Contadores Públicos de Guadalajara Jalisco, AC

• Asociación Nacional de Instituciones Financieras Especializadas, AC

• Asociación Nacional de Oficiales y Encargados de Cumplimiento Certificados, A.C.

Education

• University of Guadalajara: Bachelor of Public Accounting (Graduated with Honors).

• College of Public Accountants of Guadalajara, A.C.: Specialist in Taxation; Master of Taxation candidate and postgraduate studies in International Taxation.

• Institute for Executive Specialization, S.C.: Bachelor of Laws.

• National Institute of Criminal Sciences: Specialist in Criminal-Tax Compliance.

• Illustrious National College of Lawyers of Mexico, A.C.: Tax Procedural Law.

• Escuela Libre de Derecho: Postgraduate studies in Corporate Compliance.

• Universidad Panamericana: Negotiation.

Rubén has complemented his solid academic foundation with a wide range of specialized courses and training in key professional areas. His commitment to continuous education and professional development covers disciplines such as tax law, accounting, auditing, corporate finance, social security, anti-money laundering, wealth planning, criminal-tax law, risk management, regulatory compliance, human resources, strategic leadership, personal development, and negotiation, among others.

Languages

• Spanish: Native.

• English: Professional Proficiency (C1).

• Latin: Elementary (A1).

• Mandarin: Elementary (A1).